Revenue Management in Hotel Industry

This book focuses on providing information about total hotel revenue management to the students pursuing their courses in hotel management in India and other Asian countries. The readers will learn about the skills, analytical mindset and business acumen required to manage a hotel. The book shares an in-depth knowledge about pricing, demand and supply, market segmentation, STR, etc. needed to understand revenue management. It is meant not only for the students but would also guide the teachers of hotel management in gaining different approaches and perspectives to teach the subject. The text describes how to use various strategies in improving key performance indexes and, in addition, it also enables the readers to discover what is more important, what else they can do in a situation, and how to apply each principle to actual scenarios.