Textbook on Agricultural Communication Process and Methods

The major focus of the book is on concept building and on explanations of procedures at the application level. It has been specially prepared for students in agricultural colleges and universities pursuing courses in communication process, extension teaching methods and audiovisual aids. Besides it will help a large number of extension workers in the field with a mandate to transfer technology in a planned and effective manner in the areas of agriculture, health, family planning, rural development, etc. The book introduces several new concepts such as communication competence, communication effectiveness, communication intelligence and deals critically and exhaustively with the current theories of communication with a touch of authors global experience. It also introduces several innovative extension teaching methods such as agricultural clinics, flag method, peripatetic team visits, agricultural games, etc.