This text is designed for undergraduate students in pharmacy whose background in marketing is limited those actually involved in pharmaceutical marketing and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products. The absence of a textbook related specifically to the general field of pharmaceutical marketing has necessitated the use of a nonpharmacy-oriented textbook the use of outside reading materials or a combination of the two. None of these methods is completely satisfying either to the instructor or to the student.
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